These are signs I found while driving around Racine one afternoon. Bad signs like these are found in most 
every city and village. Signs are the most cost-effective form of
advertising that a business will invest in. Many business owners fail to set aside appropriate funds to do this to the detriment of their business. Visibility, name, brand and logo should be thoughtfully placed and balanced to ensure that passersby know what the business does. The following are examples of underinvestment in signs by local businesses.
DON’T SUFFER FOR YOUR ART
This sign is for a gluten-free bakery that is no longer in business. Notice how the name of the bakery isn’t visible to approaching vehicles, and certainly not its gluten free offerings. Had the owner adhered to the visibility rule of 1 inch of letter height for every 10 feet of distance, instead of trying to be overly artistic, they might still be in business today. Heartland Signs and Graphics’ team of graphic designers will work to ensure that your message is clear and visible, and that customers know you’re in business.
ARE THEY STILL IN BUSINESS?
The blue sign is almost completely faded. I thought that this store had gone out of business years ago. As it turns out, they have a steady loyal clientele. The owner apparently does not care about their outward 
appearance, which may be fine. However, they will not be able to attract new customers if they look like they’re no longer in business. The shop itself was clean, bright and well stocked. The owners of 7-Mile Beauty Supply could easily recover an investment of $1,400 in new panels for their monument sign with business from new customers. Moreover, they would likely not need a permit as this would be classified as a sign repair and not a brand new sign.
SIZE MATTERS
I feel bad for businesses with suites in small multiple unit office buildings, as they usually have small pylon signs with even smaller inserts for each tenant. Note that Stewart Title’s sign is highly visible with good contrast, making it easy to read even in 40 mph traffic. The Modern
Woodman Insurance office (second from bottom) is not visible at all. Moreover, the tenant has elected to use blue and green background (probably compelled by franchise branding), and crammed multiple product offerings into a small space. The lesson here? Use white on black, or black on white, whenever possible, or black on yellow etc, instead of white on green or blue. Also, limit the content no your sign to the name of your business. If you’re a dentist, a sign that says “DENTIST” will do just fine.
Heartland Signs and Graphics and their team of graphic designers and sign makers will design, fabricate, permit and install impactful signage for your business. You will be highly pleased with your business’ signage investment.
Call us today (262) 800-6009 to learn more or visit us https://heartland-sign.com.