It’s not only important for businesses to invest in signs so that customers know they’re in business, but also important to maintain them! Signs that are not maintained, or updated every few years, at best run the risk of looking a bit stale. At worst, poorly maintained signs can scare customers away. Heartland Signs and Graphics produces and installs signs, and also maintains and repairs signs. These are a few examples of poorly maintained signs I noticed during a 30 minute drive around town.
For example, this is a dry cleaner not far from our shop. The vinyl in their sign is cracked from too many years in 
the sun. While Heartland uses high quality vinyl and laminate for signs, not even the highest quality materials will last forever. This sign probably hasn’t been updated in 30 years or more. Even the best vinyl and laminate will only last for ten. I confirmed that they were still in business, although it wouldn’t surprise me if they weren’t. Were the business to invest in a new sign, they could easily recover their investment in a short period of time from an increase in customer traffic.
Here’s an example of another sign that could use some TLC. It’s a clever sign! However, rust from the chains
and bolts has dripped down, causing the tooth to look like it’s severely decayed. While this is unintentionally humorous, it’s not a good look for the dentist, who has a thriving practice in spite of their business’ outward appearance. Changing out the iron bolts for aluminum and a simple power washing could make this sign look brand new again at a minimum of cost.
The next sign, or two signs, is a pylon sign for CVS and a local financial advisor. Surprisingly, CVS hasn’t had the sign panels refreshed. Normally, this would be easily noticed, if not for the 
condition of the financial advisor’s sign underneath it. The frame on the pylon sign is bent out of shape, and the polycarbonate panel has also seen better days. This is hardly the impression one would want to make on potential customers.
Here at Heartland Signs and Graphics, we will not only design, craft and install signs to fit the required visibility and the budget for your business, we will work with you to select materials that will last, thereby providing good value for your investment. We also make repairs to signs, which will help extend the life of your signage investment and keep your business looking good!
Give us a call today at (262) 800-6009 to or visit us at https://heartland-sign.com to learn more.