Racine, WI – Some Considerations When Buying An Exterior Sign

An investment in exterior signage is one of the most important, and when done right , one of the most productive investments that business can make. Effective signage not only communicates the business’ brand to potential customers but also work 24 hours a day letting...

Racine, WI – Signs That Suck! Part 1 of an Ongoing Series

These are signs I found while driving around Racine one afternoon. Bad signs like these are found in most    every city and village. Signs are the most cost-effective form of advertising that a business will invest in. Many business owners fail to set aside...

Oak Creek, WI – Easy Sign Terminology for New Small Businesses

Business owners, especially new small business owners, have so much to think about. Having dozens of to-do’s can sometimes feel overwhelming, and then on top of this, one has to think about signage! What kinds of signage do you need? And what is the right terminology?...