Heartland Signs & Graphics designs custom lobby signs for Caledonia businesses that bring artistic and functional branding together in one striking display. This is an in-depth guide to making such pieces from scratch—right from concept to installation. Step 1: Consultation and Design Brief Begin with a detailed consultation to develop the perfect lobby sign. Clients will meet with…
When people walk into an office, the first thing they notice is often the space itself. A well-designed lobby sign can quietly say a lot about an organization, its values, its professionalism, and its attention to detail. That’s exactly what the Kenosha Area Business Alliance (KABA) wanted when they set out to update their lobby…
When you walk into an office building, you may notice certain signs that look a little different. Some have raised letters, others include Braille, and many use strong color contrast to make them easier to read. These are known as ADA signs, and they serve an important purpose. While they may seem like a small detail,…
Oak Creek, WI – Converting Business Card Logos to Custom Signs Many small businesses have an old logo or graphic that they use for email signatures or on business cards. They love their logo, but a former employee made it and left the company, or a friend created it for free in Canva or another non-convertible…
Peter Haslam of Heartland Signs and Graphics is an expert on window lettering for Retail and Commercial buildings. His team has designed, produced and applied window lettering and window decals for numerous customers in the south suburbs of Milwaukee, including Oak Creek, Franklin and Racine. These are just one of the many kinds of custom…
ADA signs are so called as the Americans With Disabilities Act, which was signed into law in 1990, requires signage with braille and visible markings of a minimum size in all public spaces. All ADA signs are Wayfinding signs, although Wayfinding signs without the requisite braille and markings are not considered ADA signs. For this discussion,…
Peter and Cynthia Haslam founded Heartland Signs and Graphics based upon Midwestern values of hard work, dependability and care for their customers. Like a good stockbroker, Heartland focuses on earning their customers’ trust on a smaller sign, so that when the time is right, the customer will be ready to partner with them on a…
You know that feeling when you walk into a space and think, Oh yeah, these people get it? That’s environmental branding, when the entire environment feels like the business behind it. At Heartland Signs & Graphics, we design custom environmental graphics for Racine businesses that turn white walls, empty hallways, and blank windows into branded experiences. We can…
Dimensional letters come in many sizes and fonts and have many advantages for small businesses. Custom signs made from dimensional letters are highly customizable, come in various sizes and materials, and can be displayed in almost limitless configurations. Peter Haslam, Owner of Heartland Signs and Graphics is an expert on dimensional letters and custom signs…
Heartland Signs and Graphics of Mount Pleasant, WI designs, builds and installs all manner of signage for customers in Southeast Wisconsin. While we are an independent family-owned business, we are part of a national network of 300+ sign companies that work together to provide high value sign solutions and service to companies large and small. …
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