Racine, WI – Some Considerations When Buying An Exterior Sign

An investment in exterior business signs in Racine, WI is one of the most important, and when done right , one of the most productive investments that business can make. Effective signage not only communicates the business’ brand to potential customers but also work 24 hours a day letting passersby know that you are in business.

HOW BIG SHOULD MY SIGN BE?

A good first question may be “How big can my sign be?” For pylon sign inserts, the sign will be limited in size to the size of the polycarbonate inserts. There may be other restrictions imposed by zoning, or by budget. It’s helpful to think about visibility, and the size of the letters in your sign. The general rule of thumb for letter size is one inch of letter height for every ten feet of distance between the sign and the audience. For example, if your sign needs to be visible from 150 feet away, you will need letters, or at least the important letters, to be 15 inches tall. Sign ordinances are also an important consideration, and can be tricky depending on the location. Heartland Signs and Graphics will work with your city or village to obtain a permit for your sign.

CONCISENESS IS KEY

Business owners are naturally passionate about what they do and how they serve their customers. With this can come the temptation to overcommunicate to the customer, especially with limited space available. For example, a pet groomer may have a small space, maybe 4 feet by 6 feet, to advertise their business. The groomer may handle various kinds of animals, like cute animal images, and have a clever name for the business. However, from 70 feet away, “PET GROOMER” may be the only letters visible. Usually, this is enough until the groomer builds enough word of mouth to support deeper communication about their brand. Heartland Signs and Graphics’ team of graphic artists will put together a design that will speak effectively to your customers.

TILL DEATH DO US PART?

Signs cost money, and money doesn’t grow on trees. Sand-blasted signs made out of High Density Urethane (HDU) can last for 10 to 20 years, and can be pricey. Sure, you can take the sign with you when your lease ends, but it might be better to go with a less expensive but durable option like laminated vinyl on an ACM panel. These are less expensive, and will look good in our (non-sunny) Wisconsin climate for 7 to 10 years. A lot can change in this time, including the business’ branding and artwork. It’s wise sometimes to make a shorter-term commitment, or put another way, sometimes the Chevy is just as effective as the Cadillac. Heartland Signs and Graphics works in numerous mediums, and will present a range of viable for your business new sign.

YOUR NAME IN LIGHTS

Illuminated signs add an additional level of visibility. LED signs, digital displays, illuminated pylon signs, spotlit signs are just some examples. Illuminated signs can work 24 hours a day. But does your city allow illuminated signs in your location? Are customers near your business at night? Is your business open at night, or just during the day? Does your business have the budget for an illuminated sign? These are just some things to think about. Heartland Signs and Graphics handles numerous illuminated sign options. Whatever your situation, we’ve got you covered.

READY TO LEARN MORE?

If you’re thinking about an exterior, or interior, sign in Greater Milwaukee this year, give us a call! Heartland Signs and Graphics is here when you’re ready to learn more about options for signs for your business. We’re here at (262) 800-6009, or visit us online.